PARK BRAT
Senior Thesis Project
A snowboard brand created for women by women. I want to give females a very diverse selection of styles and board designs to cater their interests. This brand is not a “one size fits all” kind of brand, so I wanted to emphasis that through both my logo, mascot and board design to emphasize our brand values.
Thesis Statement
Aiming to break stereotypes on the portrayal of women in the board sport industry, and create a community for the girls to feel confident and supported when trying tricks in the park full of guys.
